An experienced energy economist, Mr. Graber is also an EnergyPath vice president and the architect of EPNM2 – the EnergyPath Nuclear Market Model, a nuclear plant financial, accounting and valuation model
Mr Graber has held management positions in planning, strategy and marketing throughout his career. Most recently, as the director of strategic planning at Cadence Design Systems, Mr. Graber was responsible for the enterprise strategy of a fast growing, billion dollar high tech company in San Jose, California.
Prior to Cadence, Mr. Graber spent over 20 years with GE’s Power Systems business as a key member of the GE Nuclear management team in San Jose, California. As a chief marketing strategist, Mr. Graber guided this business through deregulation of US and European electric utility markets beginning in 1992. In this role, Rob Graber implemented a new marketing model which emphasized customer value creation – directly impacting over $150M of GE Nuclear business. Prior to 1992 Mr. Graber was responsible for developing a business model focusing on products and services; this reflecting a retrenchment of the GE primary OEM nuclear reactor market after 1980.
Prior to GE, Mr. Graber was Vice President of the Energy Economics Division of Chase Manhattan Bank in New York. In this capacity Mr. Graber had chief responsibility for advising the Bank on capital requirements within the electric utility, uranium and nuclear fuel industries. Mr. Graber was also responsible for assessing credit risks associated with these industries, and for collaborating with the Bank’s senior management to limit the Bank’s exposure to technology risk.
Mr. Graber started his career in 1969 as an engineer with GE Aircraft Engine Operations in Cincinnati and Nuclear Fuel Services in Rockville, Md. In 1972, American Electric Power in New York City recruited Mr. Graber to manage their nuclear fuel cycle
Mr. Graber has an MBA in economics from the Stern School of Business at New York University, where he graduated with honors in 1977. Mr. Graber’s education also includes a masters degree in nuclear engineering from the University of Cincinnati in 1972 and a bachelors degree in mechanical engineering from the University of Miami in Florida in 1968.
Mr. Graber and his family live in Salem, Oregon.