Market Research & Competitive Assessment

EnergyPath’s consultants have extensive experience in providing market research to support decision-makers evaluating new investments or re-positioning a business within new or existing markets. Accurate and useful market research and competitive assessments require direct feedback from market players, as well as secondary research from available sources. Most important is the need to critically structure the inquiry in order to assure that the information acquired is accurate and useful. Market research assists:

  •     Segment markets to accurately measure demand and demand growth;
  •     Assess investment requirements, channel development and sales/marketing resource requirements;
  •     Determine market drivers and key success factors;
  •     Identify competitors, their strategies and their strengths and weaknesses;
  •     Determine emerging market threats and opportunities