Strategic planning, as traditionally practiced, does not focus on the sources which create value in the enterprise. A good business strategy insures that key competencies are preserved or developed so as to maintain a competitive advantage within a hostile business environment. Ultimately a strategic plan identifies how a company’s scarce resources must be employed to achieve the desired result-maximization of enterprise value. This requires measuring the value contribution of existing businesses within the corporate environment and restructuring the company around new or existing businesses that are found to create value. Finally, an investment profile is designed to achieve the value aims over the near and longer term.